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While working together at a Los Angeles boutique, Pamela Skaist-Levy and Gela Nash-Taylor became fast and furious friends over the impossibility of finding the perfect t-shirt. Following their vision of comfortable, fitted T-shirts, they set up shop in Gela's one-bedroom Hollywood apartment with $200 and one rule: Whatever they did, they both had to be obsessed by it. The best friends' project became Juicy Couture. Pam and Gela eventually sold their company to Liz Claiborne for $50 million, but not before they created a whole new genre of cool yet casual clothing. Here they reveal the secrets of Juicy's success.

The glitter plan : how we started Juicy Couture for $200 and turned it into a global brand

The glitter plan : how we started Juicy Couture for $200 and turned it into a global brand

By: Skaist-Levy, Pamela, author.

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